Monday, July 27, 2015

ZEN AND THE ART OF THE THEME PARK QUEUE

Universal Studios Singapore
Universal Studios Singapore.
Theme parks have changed a lot since I was a kid. Much of the change has been around technology, the Disney people doing some incredible end-to-end, near-field, auto-payment, ride-scheduling spookiness, collecting lots of juicy data along the way - a transaction that seems OK to everyone.

But the most visible change for me, is the advent of digital There is a XX minute wait for this ride signage. Having recently spent a day at the very excellent Universal Studios Singapore I can attest to their accuracy. The suggested 60-minute wait for the Jurassic Park Rapids Adventure was absolutely bang-on. Even with the straight-to-the-front-of-the-line VIP ticket holders regularly slipping past us, we awaited an hour virtually to the second.