I've worked with some great people, brands and businesses over the years, collaborating with them to navigate the ever-changing marketing and promotional landscape.
Having spent considerable time in retail and wholesale travel businesses, product development and contracting, destination promotion, international airline marketing, PR and communications, I have a unique perspective on what the industry looks like from many different view points.
Here is what some of them have said...
.............................................................................
I have had the pleasure of working with Ben at both the Abu Dhabi Tourism Authority and Virgin Atlantic.
Most notably we have worked on a number of B2C viral marketing campaigns that were highly successful in consumer acquisition and a great ROI. The campaigns contained elements of Social, PPC, PR, CRM, ATL/BTL advertising and a load of fun and creativity.
Ben was great to work with and had loads of ideas, I would have no hesitation in recommending him and I would be really happy to work with him again if the opportunity arose.
Dean Wicks
Chief Marketing Officer & VP Airline Relations, Wego
.............................................................................
I worked with Ben while he was at Virgin Atlantic in Sydney. We worked closely to ensure effective ROI from Virgin's online marketing spend on Expedia.com.au
During our working relationship I witnessed some key characteristics of Ben's work ethic -
1) He's a brainstormer- he's not afraid to push the envelope and try new things in media. Together we created media campaigns that were unique and interesting and really worked to drive business, with results to show.
2) Ben knows his business and the competitive space - he was a real advocate and ambassador for his brand and knew the strengths and weaknesses of the competition, in order to create the best strategy for Virgin.
3) Ben is a charmer- a really engaging professional that will get you excited about the project at hand!
Peter Rangar
Regional Digital Marketing Manager at The Cobalt Group
.............................................................................
Ben is a down-to-earth marketing manager with an eye for inventive marketing - no idea is too big or too small for Ben to grab hold of and own to the end.
A real pleasure to work with.
Kim Green
Online Product Manager - BigPond Games at Telstra
.............................................................................
Ben's passion for breaking new ground was infectious. He was always thinking beyond the traditional, keen to explore new ways of doing things so that clients would get a great return on their investment.
Patient, calm and an energy to boot - was great fun working with Ben and I learnt heaps alone the way!
Catherine Hollyman
Founder & Director, Behind The Scenes Communications
Having spent considerable time in retail and wholesale travel businesses, product development and contracting, destination promotion, international airline marketing, PR and communications, I have a unique perspective on what the industry looks like from many different view points.
Here is what some of them have said...
.............................................................................
I have had the pleasure of working with Ben at both the Abu Dhabi Tourism Authority and Virgin Atlantic.
Most notably we have worked on a number of B2C viral marketing campaigns that were highly successful in consumer acquisition and a great ROI. The campaigns contained elements of Social, PPC, PR, CRM, ATL/BTL advertising and a load of fun and creativity.
Ben was great to work with and had loads of ideas, I would have no hesitation in recommending him and I would be really happy to work with him again if the opportunity arose.
Dean Wicks
Chief Marketing Officer & VP Airline Relations, Wego
.............................................................................
I worked with Ben while he was at Virgin Atlantic in Sydney. We worked closely to ensure effective ROI from Virgin's online marketing spend on Expedia.com.au
During our working relationship I witnessed some key characteristics of Ben's work ethic -
1) He's a brainstormer- he's not afraid to push the envelope and try new things in media. Together we created media campaigns that were unique and interesting and really worked to drive business, with results to show.
2) Ben knows his business and the competitive space - he was a real advocate and ambassador for his brand and knew the strengths and weaknesses of the competition, in order to create the best strategy for Virgin.
3) Ben is a charmer- a really engaging professional that will get you excited about the project at hand!
Peter Rangar
Regional Digital Marketing Manager at The Cobalt Group
.............................................................................
Ben is a down-to-earth marketing manager with an eye for inventive marketing - no idea is too big or too small for Ben to grab hold of and own to the end.
A real pleasure to work with.
Kim Green
Online Product Manager - BigPond Games at Telstra
.............................................................................
Ben's passion for breaking new ground was infectious. He was always thinking beyond the traditional, keen to explore new ways of doing things so that clients would get a great return on their investment.
Patient, calm and an energy to boot - was great fun working with Ben and I learnt heaps alone the way!
Catherine Hollyman
Founder & Director, Behind The Scenes Communications
No comments:
Post a Comment