|Image borrowed from businesschic.com.au. |
Where they got it from I really don't know.
Great talent. Fab venue. And excellent canapés.
The highpoint for mine was Todd Sampson’s presentation which, even though it was titled Combining creativity, idea generation, leadership, culture change, Earth Hour, problem solving, innovation, climbing to the summit of Mount Everest, bravery and adventure, was really about fear.
The central theme being that fear of the unknown, of failure, and of looking bad have led to plummeting creative IQs in business. Successful businesses and leaders, however, almost by definition, know how to manage creativity and these institutionalised fears.
As Todd puts it, he’s successful not because he’s braver than anyone else (he has climbed Everest, mind you), but simply because he stays brave a little bit longer than those around him.
He asserts that as little as five extra minutes of garden-variety bravery enables him to make decisive, creative choices in the face of fear. So while others are backing away from the risky rock face of innovation, staying brave a tad longer can get you to the summit by routes never before attempted.
Cue awesome Apple Think Different TVC from forever ago.
Brilliant, isn’t it?
In a nice piece of synchronicity, the ensuing session by Boost Juice’s Janine Allis ended with a quote from one of the original crazy ones - Albert Einstein:
It's not that I'm so smart, it's just that I stay with problems longer.
This is precisely what gets people up Everest.
Now, I can’t imagine Einstein cracked the E = mc2 conundrum by giving it an extra five minutes.
But then again, it’s all relative, isn’t it, Todd?